The Living Proof was founded in 2005, when an unlikely combination of biotech scientists from Massachusetts Institute of Technology (MIT) and renowned hair stylists came together in Cambridge, Massachusetts, to pioneer a first-of-its-kind hair care philosophy based in science.
Their mission is to create inventive solutions designed to solve real-world hair problems—never to conceal them.
Silicone-free, paraben-free, and cruelty-free, today each range of the Living Proofs styling products are kind to your hair and suitable to use on all hair types and textures which is why we are proud to use and retail them at The Lunatic Fringe.
From hair sprays to curl enhancers, anti-frizz to strength and repair masks, a personal favourite product for us is the Perfect Hair Day Dry Shampoo. The benzene-free formula soaks up oil like nothing we have ever seen which would explain why it has won countless beauty awards and has even spurred the creation of an “Advanced Clean” formula following its success.
At The Lunatic Fringe our advice and after care is as important as the service itself. We strive to educate our customers on the best tips to get the most out of their service, but also to improve the health of their hair/nails/skin which is why we offer a capsule of the best retail products in the market.
Pop down for a coffee and a browse, we would love to see you!
